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February 8, 2011
Armani: Frames of Your Life
5:53 PM | Geplaatst door
THE COOL COLLECTOR |
Cool Collector # Brand Files
Georgio Armani brings his new eyewear collection to the streets in a clever campaign incorporating fashion, photography and social media.
Frames of Your Life takes 4 bloggers – photographers and trendsetters in their own right – and sets them loose on the streets of Milan, Paris, London and Berlin to snap everyday people, captured in a single moment wearing Armani specs.
In the tradition of street style blogs like The Sartorialist and Jak and Jil, the resulting photographs reveal distinct personalities and styles– ones that wouldn’t otherwise be found in a conventional ad campaign.
The cities themselves are also brought to life, each revealing its own flavour and aesthetic. Of Berlin, blogger Natalie Weiss observes “It is difficult to frame something that is on the move, and Berlin definitely is.”“Paris is really about ‘less is more’ for fashion, design, and way of life,” says Eleonore Bridge of the city she documented for the campaign.
The cities themselves are also brought to life, each revealing its own flavour and aesthetic. Of Berlin, blogger Natalie Weiss observes “It is difficult to frame something that is on the move, and Berlin definitely is.”“Paris is really about ‘less is more’ for fashion, design, and way of life,” says Eleonore Bridge of the city she documented for the campaign.
The one common thread between the 4 series of portraits is the strong structural shape of the designer frames.
Frames of Your Life is now set to leave Europe and travel across the world, with New York, Los Angeles, Tokyo, Hong Kong, Beijing and Shanghai next on the list to be snapped.
The best shots from around the world will then be curated and showcased at a special event celebrating the project.
What I really love, is that Armani didn't pick extremely famous bloggers, makes the project more pure, hope the project will also come to Amsterdam.
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