Cool Collector # Style Files

Now ain't this is a original campaign for a kitchen-machine! The concept was developed by the advertising agency: Shalmor Avnon Amichay/Y&R Interactive in Tel Aviv, Israel. I have to admit I am not a total vegatable freak, I rather have it with some meat, pasta of potatoes but watching the vegetables styled like this, in a Margritte, Davinci or Picasso, it makes me hungry!

Last week I posted several posts about knitting, the trend just only began! Here some amazing knitted food creations by Philadelphia-based artist Ed Bing Lee. Evolving into knitting for 25 years, Bing Lee uses the usual macrame to create objects that look like food. It looks very sweet!

Back To The Roots is the brainchild of two UC Berkeley students, Alejandro Velez and Nikhil Arora back in 2009 during their final semester ~ they went from investment banking to full time urban mushroom farmers! Most unique about their kits: their oyster mushrooms grow in 100% recycled coffee grounds!

The only thing that's stopping me from ordering it directly is the price. A kit costs $19,95 without shipping, seem a little expensive for a box of mushrooms.

Really like the kindness and simplicity and honesty factor of their concept! Check out more about the Bumby's here:

Cool Collector # Street Art Files

Juliana Santacruz Herrera decided the streets of Paris were too gloomy and needed a little fresh touch. With these in mind she came up with the concept of decorating the potholes of the city using colorful strips of fabric. These were placed randomly in shallow breaks and cracks, creating a fun and colorful change in the landscape. The artist’s visual intervention brings a happy touch to the gray streets of Paris and creates a fun and appealing contrast with the dark cement. But what if we were to take this idea further? If you like how this photos look, perhaps you could use them as a source of inspiration when it comes to patching up your own courtyard, patio and so on. Sounds practical?

Inspired by the LEGO magazines of his youth, designer Jonathan Robson has developed a new helmet that enhances a child’s reading experience. The space helmet, modeled after the same design that is worn by the LEGO figurines, functions as an audio headset that reads the child the stories as they follow along with the book. Audio files are stored on LEGO-brick USB sticks that plug into the back of the helmet.

[via DVICE]

Cool Collector # Advertising Files

Interesting package concept on the Dieline:

"Eggs for Soldiers is a new free-range eggs brand created and developed by Springetts Brand Design Consultants (following the development of the multi-award winning happy egg co. brand), and launched by Noble Foods on 4^th April.  Springetts had the idea to use eggs, a commodity bought on a weekly basis, to help raise awareness of the Help for Heroes charity through brand association."

"The brand’s name – Eggs for Soldiers – points to a usage suggestion (boiled eggs and toast ‘soldiers’), whilst also communicating its charitable intent.  15p from every pack of Eggs for Soldiers will be donated to Help for Heroes.

The designs for the new brand have a confident colouring, which delivers strong shelf standout, with the woollen weave image giving natural cues, as well as a hint of military uniforms.

“We created the egg medal icon to provide an emotional centre piece for the brand, rooted in its partnership with Help for Heroes,” says Springetts MD, Andy Black.  “We wanted to create a brand that would show support for the sacrifice made by the members of all our armed services.  Eggs for Soldiers playfully makes the association in its tone and the product, being a commodity bought regularly, makes it effortless for consumers to show their support.”"

Designed by Springetts

Cool Collector # Concept Files