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March 7, 2011
legvertising!
12:57 PM | Geplaatst door
THE COOL COLLECTOR |
Cool Collector # Advertising Files
A highly inventive promotional campaign by New Zealand retailer Superette involved placing indented plates across inner city bus stops, mall seats & park benches. The result? The retailer’s short-shorts sale message imprinted on the thighs that wear short shorts and skirts. Developed by DDB New Zealand, the bench ads were strategically placed (literally and figuratively) by targeting areas where the retailer’s fashion-conscious demographic was likely to traffic – arguably attempting to minimize the risk of having unsightly skin bearing the brand’s message.
Don't really know what to think about the inventive part! It works for advertising shortpants. In this case it's fun. But when in other ideas it depends on the person in question rather it's a good place to advertise! Some overweighted legs might not be the most beautiful place to have your logo on! Besides that I wonder if you feel it when you sit on these couches! In new Zealand the weather is nice everyday, over here in the Netherlands we only have like 50 days a year (that's really optimistic) to wear such short clothing. Anyhow I'm impressed by the theory, but very critical about the practice! I do know a nice name for this kind of advertisement inspired by a few posts ago about gladvertising, lets call this one Legvertising!
via Ads of the World
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