May 27, 2010



Cool Collector # Social Files

Another group designer joined together to make the world a little bit better. The "This is what matters to Me project' are introducing themselves on their site:

"Hello world! We are Kharma NYC, a collaborative, cause-driven, lifestyle brand aimed at colliding the worlds of consumption and good deeds.

We are uncontrollably excited to be launching our first project, aimed to bring attention to a amazing lesser known causes/organizations. Coined “This is What Matters to Me”, we asked 9 internationally recognized designers to take a step back from their commercially focused work and create a piece of artwork for an organization and cause that has had an impact on their lives.

The international cast of designers includes Mario Hugo, Non-Format, No Pattern, Emil Kozak, Marta Cerda Alimbau, Gary Fernandez, Keetra Dean Dixon, Grandpeople, and D.kele.

You can see the full line at http://www.kharmanyc.com/"

Personally I think it's great that more and more designers start this kind of projects. I really like the name and the theme of this idea, but I'm not really impressed by the T-Shirts itself, but maybe you like them! Check it over here.

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